Every winter large number of death occurs due to extreme cold weather in parts of North, especially Delhi and UP. The affected are the poor and homeless, particularly since they lack warm clothing. This year, with talk of severe and extended winter, the situation may worsen. While the government organizes night shelters for destitute, there is a huge dearth of warm clothing.

Being a market leader in special care for winter wear, Godrej Ezee is organizing and supporting winter wear donation camps in Delhi and NCR. The objective is to optimize woolens can be donated to people who need them.

Rotary International District 3010 is the ground partners in this charitable cause. It will be responsible for the collection and distribution of woollens. Big FM, the leading radio station in Delhi is acting as radio partners in this cause. They will, through their announcements, appeal to people in Delhi to drive this donation.