Digital Marketing with HTML

The purpose of this training is to aware the people about Digital Marketing, as its one of the fastest growing industries today. Learn the basics of HTML along with digital marketing to work smoothly as a digital marketer. Save your cost and time too. Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Email marketing, Inbound marketing and Google analytics are the key modules to be covered under this course. Become SEO expert, SEM Professional, Social media expert, Content writer, Freelancer or even Consultant also. 

BEGINNERS

Unit-1 : Search Engine Marketing

- Consumer journey 

- What is SEM 

- Google adwords 

- Google SERP 

- SEO Vs SEM 

- What is Google adwords 

- Why Google AdWords 

- Google Network 

- Google Search Network 

- Basic AdWords Terminology 

- Ad Auction 

- What is Quality score? 

- Ad Position and AdRank

Unit-2 : Search Engine Marketing 

- Account Structure 

- Example of Account Structure 

- Best practices 

- Campaign types

- How to create campaign 

- Navigate to Google Adwords 

- Search campaign creation video

Unit-3 : Search Engine Marketing 

- Adwords Ad Formats, ad policies & Best practices 

- Ad Extensions 

- Keyword research 

- Keyword match type 

- Landing page 

- Bid Strategies 

- Campaign optimization 

Unit-4 : Search Engine Marketing

- Google Display Network 

- GDN: Targeting Options 

- GDN: Ad Formats 

- GDN Campaign Creation – Demo 

- Conversion Tracking 

- Remarketing 

Intermediate

Unit-5 : Search Engine Optimization

- What are Search Engines? 

- Crawling 

- Indexing 

- Ranking 

- Google’s Three steps 

- How Google Works!!. 

- How do Search Engines Work? 

-  Ranking 

-  What is Crawl Budget? 

- Strategies to Optimize Crawl Budget 

- Avoid using Rich Media files (Flash)

- Build Internal & External Links 

- What is Internal & External Links 

- Fix Broken Links 

- Optimizing for Bots Vs. Optimizing for Users

Unit-6 : Search Engine Optimization 

- Buyer persona 

- Keyword Research Process

Unit-7 : Search Engine Optimization 

- HTML Basics 

- CSS Basics 

- Why is JavaScript Challenging for SEO? 

- How to overcome Render Blocking 

 Unit-8 : Search Engine Optimization 

- What is On-page SEO 

- Content 

- Basic On-page Tags 

- Internal Linking

- Crawling 

- What to avoid 

Unit-9 : Search Engine Optimization 

- Technical SEO 

- URL Structure 

- Define your Website Architecture 

- Page Speed Analysis 

- Page Speed Optimization 

- Reducing Page Size 

- Improving Server Response Time 

- Canonicalization 

- Broken Links 

- 301 Redirect

Advanced

Unit-13 : E-mail Marketing  

- Why E-mail Marketing 

- E-mail Marketing-Objective 

- E-mail Marketing Challenges 

- E-Mail Journey 

- Can-Spam-Act-2003

Unit-14 : E-mail Marketing 

- E-mail Marketing process 

- Technical Email Journey 

- What is Reputation Score? 

- Find Reputation Score 

- Email Service Providers 

- Non-Compliance 

- Prohibited Content 

- Non-Compliance 

- HTML Design 

 Unit-15 : Inbound Marketing 

- What is Inbound Marketing 

- How to Apply Inbound Marketing 

- Marketing Funnel 

- Why is Inbound Marketing becoming so popular? 

- Digital Marketing Framework 

- 3 Phases of Inbound Marketing

- Outbound Reach Building Ways 

- Inbound Reach Building Ways 

- Engagement Magnet 

- Inbound Tools 

Unit-16 : Inbound Marketing 

- What is Audience Aggregation

- Audience Aggregation 

- Why Aggregate an Audience? 

- Audience Aggregation Model 

- Support Content Marketing 

- State of Potential Customers 

- Funnel Dropouts 

- Channels to Aggregate Audience 

- Choose Content Type 

- Modelling Customer Journey 

- Ways of Segmenting Audience 

Professional 

Unit-17 : 

Social Media Marketing 

- Why care about Social Media 

- Key Social Media Channels 

- Facebook Marketing Terms 

- Why organic reach is deckling ? 

 Unit-18 : 

- Social Media Marketing 

- Creating content for Social Media 

 - What typical Facebook users do? 

- Key Approach to Content Marketing on SM 

- Why people share content on SM 

- Key Ingredients in content 

- Measuring content effectiveness 

- Content created by brands that has worked on SM 

- Online tools for creating and editing image 

 Unit-19 : 

Google Analytics 

- Outcome of Web Analytics 

- Web Analytics 

- Principle Concepts of Analytics 

- Web Analytics 

- Types of Analytics 

- Why use Analytics ? 

 Unit-20 : 

- Google Analytics 

- What is Google Analytics? 

- Analytics Process 

- Google Analytics 

- Model of Web Analytics Data 

- How can analytics help? 

- Why Use Web Analytics? 

- Web Analytics terms