It will be hard to create a plan for the future if you don’t know how your site is performing now on search engine result pages. You must find your current performance across rankings and visibility to know where to move forward with an effective SEO strategy.
Your website could have broken links, errors, poor sites linking to your own site, or slow page speed, affecting your SEO. Your content can also get outdated. SEO audits help you know if something is wrong and help you fix it.
Creating a data-driven search engine optimization plan can help you rank top positions, increase organic traffic, and generate more sales.